The Muse Papers


Canonicalization, duplicate content, empty pages



I’ve learned a new way to get into trouble with Google.

Internal duplicate content.  It seems that there are three ways to view many pages:

If there is the same content on each of these pages (which makes sense since to us they look like the same page) Google penalizes you for duplicate content


  • There is code you can put into your header to indicate that these are all the same page.  Here is a link to an article by Matt Cutts on Canonicalization.
  • Don’t use /index.html – always point to the folder, and not the index page within the folder.

Empty Pages

This is particularly pertinent in shopping carts, where there may be a whole string of check-out pages that don’t have much content on them.  Since the content is sparse, it’s easy for the search engine to see the content as almost duplicate.


There may be whole sections of the website that can be not followed using the robots.txt file.

That’s what I learned today!

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“Canonicalization, duplicate content, empty pages”

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