The Muse Papers

Musings…

E-commerce Store Set-up & Market Samurai

June24

I’m in the process of setting up my Archery E-commerce store.

Since I have many more products that I may sell than I am actually going to stock and I don’t know exactly which products are most popular in their category, I’m using a nifty tool called Market Samurai to select my products.

With Market Samurai I type in one of my product categories – today I was focusing on Archery Sights, and then with a quick click of a button I can find out which archery scopes are BOTH being searched for AND under-represented on the Internet.

The tool compares the number of searches for a key phrase to the number of pages containing that key phrase.  If lots of people are searching for it and not many people are offering it, well, then, it’s going to be easier for me to break into that market and make some money.

I do the same thing with bows to find out which bows I should stock.

I guess it’s market driven product selection.  Isn’t the Internet wonderful.

Creating this store is also amazingly consuming.  I’ve probably spent 10 hours on website design and programming (it helps that I have a team of designers and programmers, so mostly I’m managing them), and 50 hours researching, editing and placing my measly 20 products into the store…  And I want to go live with 100 http://homepage.westmont.edu/make_account/images/pic/photoshop-cs6.html zithromax tablets!

I’m constantly trying to think of a way I can get someone else to do my product research and data entry for me.  One of my special magic powers is supposed to be managing off-shore resources.  Somehow it works great when I do it for my clients and not so well when it’s for my store.

I am going to try to outsource some products data entry – the sights, cases, and maybe a couple other items.  See if that works.  I did hire someone to write my product descriptions, but I have to teach him my writing style.

Perhaps if I were not so much of a perfectionist.

Inch by inch the store is growing.  I’m just starting another e-commerce project for a client – probably 100 products – SEO focus.  Having been through this experience will give me more compassion for his process.

Niche Blueprint: Beginning

March20

Okay.  I’m going into the world of Internet Marketing.

I just bought Niche Blueprint, and am going to post my activities.

Went yacht racing last night.  Got home and started watching the videos.

Started creating a list of ideas – went to amazon.com magazines, top searches in ebay, and marketplace.sitepoint.com.

So, here’s my list so far:

Sailing
Copy Writing
Belly Dancing
Alternative Energy
Small Scale Hydro
Aquaponics
Organic gardening
Cooking
NLP
Hypnosis
Phobias
Allergies
Ashtanga Yoga
Surfing
Kite Surfing
Cruising sailing
Hotels
Hypnosis
Yoga Clothes
Organic Clothes
Organic Stuff
Photography stuff
Horses
Search Engine optimization
Marketing
Looking young
Jewelry
Organic Jewelry
Lesbian stuff
Gay stuff
Vegetarian restaurants
Vegetarian cooking
Diabetic cooking
Gourmet food
Organic baby
Digital photography
Outdoor photography
Fine Cooking
Do-it-yourself-home
Sailing/Yachting
Birdwatching
Christian Woman
Hairstyles
Parenting
Pregnancy
Car hacks and mods
Car Audio
Baking
BBQ
Canning and preserving
Ettiquette
Family Reunion Planning
Gfits from the kitchen
Glueten Free
Beekeeping
Calligraphy
Camping
Jewelry & Beading
Soap Making
Stamp Collecting
Accupressure & reflexology
Energy Efficient homes
Green building
Green Cleaning
Hobby Farming
Solar power
Sustainable landscaping
Healthy Aging
Herbal remedies
Macrobiotics
Bath, sink & tile refinishing
Bathroom remodeling
Faux finishes
Container Gardening
Feng Sui
Houseplants
Kabbalah
Koran
Mythology
Spritiuality
Wicca & Witchcraft
Aromatherapy
Astrology
Body language
Dating
Destination Weddings
Hypnotherapy
Massage
Meditation
Tarot
Tea Leaf Readings
Yarn
Scrapbooking
Beads
Rubber stamps
Nikken
essential oil
stamps
luggage
edible gardening
hydroponic
face painting
kite flying
bulletproof jackets

Now on to the next exciting adventure.