The Muse Papers

Musings…

SEO: Navigation

May25

I’m going through Stompernet’s training material, keeping up to date on Search Engine Optimization.

Here is what I have learned today:

1.  Check your custom 404 page for spider traps

To do this, type in a random URL for your site, invoking the 404 page.  Then click every link on the custom 404 page to make sure that it does not lead to another 404 page (the spider trap)

2.  Use NoFollow tags on Overhead pages (privacy policy, return policy…) so you don’t dilute your link juice.

3.  Or, combine all your Overhead pages into one page and use anchor tags to send people to a specific portion of the page.

4.  To make sure that your second tier pages (category pages) don’t look like link farms, make each one has at least 300 words of unique content.

5.  If you have one category with a lot of links to products (say the Compound Bow Category – which will be quite long), and thus dilute the incoming link juice, create a second category with unique content at the top (see #4) and point it at all the same products in order to smooth out the link juice.

That’s it for now.

posted under SEO, StomperNet
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