The Muse Papers


SEO: Page Layout


What I’ve learned today could be considered deeply disturbing…  or not.

Here’s the scoop.  Google prioritizes (gives more link juice) to the first links on a page (in the code).  So, in order to highly optimize a page, backflips may be required.

For example, in the code usually it goes from top to bottom, left to right

So first, the header – usually overhead pages like Home, New Items, About Us and the like – pages who’s titles are not chock full of money keywords.

Second, the left navigation, which doesn’t usually offer enough space for good keyword usage.

Third, the content – the optimum place for keywords.

Finally, the footer – the keyword graveyard.


Re-organize the site from the code point of view so the way the page source content shows up is:

– Body content

– Breadcrumbs – if used

– Left Navigation

– Footer Navigation

with the Header navigation (Home, New Items and the like) magically javascripted out to another part of the site (okay – I don’t really understand this).

This is where I ask my programmer – very nicely – to figure out how to make this work.

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